Tuesday, January 29, 2013

Why is Networking So Important?

Networking today is vital for business and social health and well-being. When you are in a network it simply means you are in a group of like-minded people, interest group or that you share some other common denominator.

Computer Networking: This is where all the wires, leads, cables and couplings come together in one place. If these cables or wireless points didn't join up, they wouldn't be networked. Anyone today who has a wireless internet connection and more than one computer at home or in the office, all going through the one router, is networked. The joining point in this instance is the router that is the joining point of the network. This is called a LAN or Local Area Network.

This LAN is now routed through the router to your ISP or Internet Service Provider. This now forms a WAN or Wider Are Network. If you can visualise a group of small spider webs all joining at one point and going outwards to form other small webs, you will be able to understand why the Internet is called the World Wide Web.

Why is Networking So Important?

Social Networking: Years ago it used to mean (and in similar fashion still does) your group of peers that you socialise with. That is, your drinking buddies, your girlfriends, your mates, your friends. Now if you belong to a chess club or a sporting club, they are your physical social network that you as an individual depend on. When we use the term "to depend on", we mean that it is from this group of people that you get your persona from and your sense of self. Your mental health will be affected if you have a falling out or disagreement with this group of people. Your emotional health will suffer. Everyone needs friends and these are found in your social network group of friends.

This concept has now been extended to include a social network of friends and like-minded people on the internet. It has seen the massive growth of social bookmarking sites, and micro blogging sites, so that everyone can "chatter" to their group of friends in a series of short messages. The longest these micro blogs can be is up to 140 characters long. Some micro bloggers just say to their friends what they are doing now. Some people micro blog what they are going to have for dinner, while others use the blogosphere for less mundane notices.

Politicians even micro-blog to their members what is happening when they are electing a new leader for their political party! I have seen Tweets to their followers from Parliamentarians sitting in Parliament and supposedly making important decisions that will govern our lives. Personally, this disgusts me as I consider it a self-serving, irresponsible approach to setting new rules for me to live by. Worse still, is when these people pass laws that will cost me and you (the tax payer) millions or billions of dollars.

This kind of social networking is an unforeseen outcome to the ease in which everyone can micro blog today so there will no doubt be some lines drawn in the sand soon enough. I hope, anyway.

Business Networking: This is still based on what it originally was and still is, today. This is where business people come together to explore areas of common interests and to see where their common interests lie. This is why Associations like Unions, Master Builders, Master Plumbers, Small Business Associations etc form a specific group in which they invite like-minded, similar or complimentary businesses to join; because they all share some common area of interest that they can benefit from.

It is important for all businesses, both on the Internet and those that have a physical street address, to join a business network group in their community where they can socialise with like minded people, and get more business from those that they in turn can pass business on to. This is the basis of a good network.

Why is Networking So Important?
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