There are lots of tips and hints I could offer on this but I chose just a few that are in my mind at the moment:
1. First of all, decide why you are going from the outset - that way if anyone asks you know why you are clear as to your reasons. For example, I knew I wanted to go to Carrie Wilkerson's Business Online Success Summit (BOSS) in London recently because Carrie is one of the top female internet marketers in the world and we have worked together before and I wanted to connect up with her again. I knew her content and our conversations would impact on my business.
2. Decide what it is exactly you want to get out of the event or meeting - there should be at least 3 quality reasons: For example:
a) to meet at least 3 potential clients that I could work with,
b) to have at least 4-6 quality conversations with people my business could work with
c) agree to follow up with at least half of them
d) if it's a bigger social networking event (ie larger than a 2 or 3 person meeting) then you should be able to take a least 3-5 actionable things away from the event - ie things I can implement in my business within the following week.
e) If it is a one-to-one networking event then I should be able to name at least three steps that either take that relationship further or 3 ways as to how it will impact on my business
3. Think also about how much of your time it will take up. Cost out your time (ie how much is your time worth per hour/day) and decide whether attending the event will make up for this and how it could profit your business. Your time is the most valuable commodity in your business and you and your employees need to be held to account on how you spend it. If you are not willing to do this then treat the networking event as just a 'social' or 'day off'. Don't leave the meeting until your objectives are fulfilled.
4. Make every minute of your attendance count - get your money's worth I made sure I heard all the people I wanted to including Jenny Flintoff is a great mindset trainer, I learnt from jenny the importance of getting your head straight in your business and the need to cut out all of the stuff that is unnecessary. She is so enthusiastic in the delivery of her content it is impossible not to be re-invigorated by her style.
5. Before you arrive, try to get a list of the attendees (if appropriate) and find the people you'd really like to meet - make yourself known to them. You'll get a list if you contact the organizers. I found that Brander Simon Jordan was going to the event so I made a point of hearing what he had to say and chat with him...
6. Don't wait for people to come and talk to you - make an effort to interact, or an excuse to overtly listen in on a conversation. State your reasons and excuse yourself then come in with a pertinent question
7. Only take the cards of people you intend to contact again - likewise only distribute your cards to those you think are interested in your information, products and services. A scatter-gun approach stops you from focusing on who your genuine prospects are.
8. When you return from the event, take your notes and do a quick 10 minute review or what went well and what didn't
9. Find someone you can feed your notes back to - someone you can be accountable to and to help you decide whether it was worth it.
10. Follow up on your new contacts or the conversations that were held and take action on them. I made sure I followed up on Amy Harrison who is a copy-writing consultant from London. She gives amazing value in her content and works closely with some outstanding marketers.
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